Recap: setting yourself apart from the competition
A booming seven-year success story, it’s natural to question what the future has in store for Bumble. From their female-led staff to their undeniable success, we’ll analyze what the future holds for this feminist brand and the billions they’re valued at.
Bumble has made their own predictions on the future of online dating and from that, we can infer the vision they have for their company moving forward. In a blog titled, “The Future of Dating: Where Relationships are Heading,” a Bumble author predicts that AI will make significant advancements in 2024 as it applies to language translation and that dating norms will change.
Through this insight and Bumble’s past decisions, we can infer that wherever the trends may take us, Bumble will be prepared to keep up. Bumble has made it a point to be as innovative in space as they can be, which leads us to believe we should expect more of this in the future.
While it’s unknown exactly what the future holds or what the valuation of Bumble will climb to, based on past data, it’s reasonable enough to believe they will continue to gain market share in the online dating world and continue to increase their revenue year over year.
With revenue and profit at their disposal, we can hope that they will continue to invest in causes they hold dear and uphold their mission of enacting change amongst the younger generations. With more money and profits, it’s possible that Bumble could enlist more “Give Back” features like those that are currently in place. Last year, Bumble committed to donating one million dollars across five justice organizations that benefit people of color and enlisted a donation feature that supports fighting laws against women for every first message sent on Bumble.
It’s reasonable to infer that the activism that rings true to the brand will continue on as their revenue increases and they are able to do more with what they have.
Since their start in 2014, Bumble has had a clear brand image and story across all platforms and in all their engagements-to fight against biases and support marginalized people everywhere. They’ve implemented effective marketing and enjoyable marketing in their brand, that easily attracts new users, but more so, they’ve upheld those initial attractions by enriching their brand with informative, relatable content and messaging.
Their initial “pro-female” empowerment stance hookup sex Tempe set them apart from every competitor out there and they continued to differentiate themselves with the features and offerings they made available to their user base. By only allowing women to make the first contact, by offering friend search services and networking opportunities, and by adding unique integrations like video-calling and music sharing, Bumble stood out with its innovation and intuition.
Following through with what set them apart (their mission and their features), they furthered their separation in the industry by appealing to a very specific demographic. If you were a woman who was nervous about the world of online dating or had poor experiences in the past, it suddenly became easy to decide which platform to use to start looking for love. Where other apps seemed to view dating as a game, Bumble set themselves apart by valuing the user and targeting a demographic within the typical demographic.
As mentioned above, Bumble has never been a company to shy away from uncomfortable conversations or public issues. By positioning themselves as an advocate for their user base, they yet again managed to separate themself from their competitors and gain good faith from their audience.
Together with Sean, Whitney is credited as a co-founder of Tinder and became the VP of Marketing for the entire company at just 22 years old. Her years at Tinder and her unique insight into the creation and targeted marketing of the dating app sensation would serve greatly in her success with her own app, Bumble.
Coming for the competition
In 2016, Bumble announced a partnership with Spotify. They took it back to the basics with what could easily be argued as inspiration from the platform that started it all-Myspace. By allowing users to link their Spotify accounts and feature their favorite artists on their profile, they’ve effectively deepened the connection you can gain from a single dating profile.
The author predicts that more women will wait for marriage, virtual romance with VR technology may be a player, hookup culture will die, and more long-distance relationships will prosper
Bumble’s blog is called “The Buzz,” an adorable play on words that strengthens their brand. In The Buzz, you can search for relevant or trending blog topics related to Love, Friendship, Career, Wellness, How-To, and Events.
Less than a year later, Andrey Andreev, the owner of Badoo and co-founder of Bumble, sold his stake in MagicLabs, parent company to Badoo and Bumble. Bumble suddenly had a new partnership with leading entrepreneur-led Blackstone and was effectively distanced from the scandal.
It’s easy to look at a marketing strategy and believe there is merit there but the proof is in the pudding. In Bumble’s case, they have all the proof they need. Along with year-over-year growth in users and revenue, Bumble continues to make strides in its accomplishments by exceeding market predictions on its first day publicly traded.